All modules
Sales Activation
Value-Based Selling
Clearly convey the concrete value of offers instead of just describing them.
Duration2h
Also available as a standalone training: 3h
Goal
Participants learn to not only describe offers but clearly convey their concrete value for guests, customers, or clients.
Possible contents
- USP understanding and offer clarity
- Distinguishing between product feature, advantage, and customer benefit
- Recognizing the value behind products and services
- Putting customer benefit first
- Formulating value statements for concrete offers
- Price-value argumentation
Ideal for
Employees with customer contact, sales starters, reservations, event sales, F&B teams, front office, and operational leaders
Part of these trainings